Digital marketing is a type of advertising that uses online avenues to reach your customers. Like traditional advertising methods (radio, TV, print, etc.), you need to invest money in online marketing if you want to get results. Unlike these traditional...

You wouldn’t start a remodeling project on your home before having a clear plan of the work you want to do. In the same vein, it’s important to take the time to plan carefully before taking on a website...

It’s common for small businesses to be legendary for their customer service. There’s just no substitute for a friendly smile or an experienced business owner walking you through the pros and cons of different products. As online sales become...

You know the benefits of building a strong relationship with your customers. Customers that are confident in your product seek out your company. A comprehensive marketing identity helps your customers see your product's value. Here are some ways you...

Building relationships with your customers is critical to the long-term success of your enterprise. Successful lead nurturing programs guide prospective buyers to your company and through the sales funnel. It is designed to motivate your clients to purchase your...

As a business owner or marketing director, you have access to more data today than ever before. This access is a significant benefit because the markets and technology consistently change. However, all the data in the world can’t help...

If you’re just getting started with social media for your business, you probably have many questions. That’s normal, and it’s a good thing. Wanting to learn more about how to put together posts can make your content more effective...

Content marketing involves creating high-quality articles for your website, from blog posts to guides. This content is important for attracting visitors to your website, both new leads and past clients. There’s much more that goes into great articles than...

As a small business owner expanding online, you’ve probably heard all about digital marketing by now. You have a website, blog content, and a few social media accounts. You’re well equipped for advertising to potential customers online. Are you...

When people and companies began building websites at the start of the internet, they created basic sites that anyone could navigate, but they were generic. They gave everyone the same options and content. However, today’s consumers desire a more...